ENTERTAINMENT
Sista Afia angrily fires Award schemes in Ghana
Published
3 months agoon

Ghanaian singer and rapper, Sista Afia through social media, has expressed her disappointment in Award schemes in Ghana concerning female musicians.
According to her, award schemes in Ghana are organized in a way to always put male musicians above female musicians. The awards do not favor female artistes. She believes this attitude has contributed to the decline in female musicians in Ghana.
She stated that 90% of female musicians she came to meet in 2015 have given up on music, the young ones after her have started giving up because of the politics in the music industry.
The effort of the female musicians are not recognized. No way a female musician will win an award over a female musician when both are in the same category.
She sighted Sefa and Gyaakie, who did tremendously well last year but couldn’t pick an award during 3Music Awards. They couldn’t win an award because both were competing with male musicians. She added that voting for favorite artiste by using short code is another way to relegate female musicians in Award schemes.
“In a country where award schemes are organized and doesn’t even favor female musicians, you wonder why some female talents give up in this country called Ghana.
90% of the female musicians I came to meet when coming up in 2015 have all given up, the young ones too after me have started giving up already. Don’t blame them, the politics in this industry, purely witchcraft.
Only few are still relevant, I can count five or maybe 6 ladies.
One female rapper I helped win her biggest award in her entire music career did media tour and downplayed my effort, the whole industry came supporting her and she forgot what I started, helped put her there.
Thing is, I wanted to warn her that all those praising her today won’t do that when the hype dies, but since she felt she was there, she enjoyed the hype and acted ungrateful, today I can confidently say she and her music all turn beans, where’s that industry support today?
Last year Sefa was everywhere, is the industry saying if she doesn’t buy vote (airtime) she won’t be awarded? Scam. She held a successful concert in HO and myself together with other musicians were there to support the event. Yet they will go ahead and pick someone else. As if women don’t matter in awards, pathetic
Gyakie, this girl def need to pick up something at least from VGMA y’all can’t say you didn’t see her win in every angle. Both locally and internationally. Sometimes fkkk the “vote for your favorite artist by using this short code” and give the award to who deserves it.
I know sometimes it’s difficult setting up award events, dealing with artists managements and the stress in seeking for sponsorships, after all that stress, you want to make money too cos you don’t want your hustle to be in vain, that’s fine and understandable.
However, the thievery shouldn’t be too obvious. Yes it happens everywhere but sometimes sit down, assess issues and be brave to award who truly deserves it 🙏🙏 one love ❤️
Ghana music has a future. And I must congratulate my dawgment husband Sadiq Abdulai Abu and his able team for what they did at the just ended 3Music Awards’22, this will def go down in our history books forever 👑👑”
Bra Kanta is a Blogger,Story Writer,& the CEO of Street Hype Entertainment.For Music promotions & Marketing,Kindly Contact 0597102549 For Massive Music or product Promotions or follow up on all social media @Bra_Kanta



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